The 2x4s going up and down the walls represent sound frequencies.
Client meetings happen in a room called the Garage, evoking the birthplace of so many existing companies and bands.
Music inspired many design elements, including the “wall of bands.” Magnet360 CEO Matt Meents pays a visit to the wall when he needs inspiration. “I come over here and I’m like, I haven’t thought about Alanis Morissette in years,” he jokes.
Floor-to-ceiling glass allows for plenty of natural light.
Meents wanted to create a “town” atmosphere in the office. “You can be out in the open—more of that louder, agile vibe—or you can go heads-down, and every ‘neighborhood’ has these same kind of things.”
“We turned this into a place where people would come hang out and have lunch, but where we can also have really large meetings,” Meents says.
Headquarters: 1665 Utica Ave. S., Suite 500, St. Louis Park
Size: 30,000 square feet
Imagine an office designed around music, where conference rooms are named Beyoncé and Jay-Z, and drums for the office band sit in the kitchen. No, it’s not a sound studio or producer’s office. This is the new St. Louis Park headquarters of Salesforce software firm Magnet360, inspired by what CEO and co-founder Matt Meents describes as a “rockin’ culture.”
Teaming up with Twin Cities architecture firm NELSON, Magnet360 turned a typical office into its dream space, with equal parts collective and private work zones. “We wanted to create an intense collaboration space for people to be able to work together, but there’s lots of different ways to work,” Meents says. That includes an area designed to feel like a coffee shop, a room for nursing mothers, a meditation and prayer room, and single-person work pods. Client meetings happen in a room called the Garage, evoking the birthplace of Apple, the band Nirvana, and so many other famous creative endeavors. “Our view for the customers we’re working with is that it’s time for them to reimagine, to go back to their garage and tinker,” Meents says. The Magnet 360 “garage” is lined with whiteboards—for when inspiration strikes.